Drink brands that won’t cost the earth | Fiona Beckett on drink
Many brands claim to be ethical these days, but how to tell which ones are really up to scratch? Here are some tipples that are worthy inside and out
Barely a day goes by without a press release hitting my inbox with news of a drink whose makers are claiming to be doing their bit to save the planet – or what are known in the business world as “brands with purpose”.
You won’t be surprised to learn that much of this is driven more by enlightened self-interest than by a sudden wave of altruism. Research has shown that consumers, particularly younger ones, want to know whether the companies they buy from are sustainable, and that as many as two-thirds of them support carbon labelling. As a result, an increasing number of companies are becoming B Corp-certified, which requires them, among other obligations, to consider the impact of their activities on the environment.